The Services:
- Hourly Counsel, Per Project, and/or Ongoing Retainer Consultation
- Workshops
- Press Writing
- Media Training
- Strategic Planning
- External Marketing
- Copy writing for Print, Broadcast and Web
- Graphics Consultation
- Media Contact and Follow Up
- Special Events Planning and Implementation
- Social Media Strategy
- Video Production
- Tourism Promotion
- Community Outreach
The Benefits:
Initial and ongoing counseling sessions for individuals and institutions with focus on setting overall project goals. These meetings enable clients to better identify their priorities and plans for marketing and communications.
Consistent messaging in press materials and collateral, including comprehensive biographies of top personnel, background project descriptions, special media announcements, press kits, Facebook, Instagram and Wikipedia pages, web site, Twitter, and YouTube content.
No assembly line, mass-produced product. You will receive personally crafted pitch letters that give press a thorough understanding of who you are. This clarity translates into positive press coverage, which will increase your visibility and encourage more public support.
Brand integrity across all communications channels.
Proofing and editing of all writing and artwork is done for promotional materials, making sure that all documents sent to the public are clear, accurate and mistake-free, affirming client credibility.
All project visuals, including photography, are organized with a creative eye for what the press (and public) prefers.
Up-to-date media lists ensure that your press materials are delivered to the right contacts, providing proper editorial consideration while saving you time and money.
Strong relationships with the media help deliver maximum placement. We have regular meetings with press contacts to discuss newsworthiness of your service and products. Knowing what their interests are allows us to match the right reporter to the right story.
Communications training helps the client deliver key institutional messages for use in internal and external meetings as well as with the media.
Accessibility, whether by phone, email or in person, provides opportunities for mutual brainstorming, problem solving.
Activity reports with detailed accounts of our progress are generated throughout the life cyle of the project. Seeing these results helps give clients peace of mind, knowing goals are being met.
Community relations. Our relationships with members of the civic, education, social, cultural, design, and entertainment communities allow the client’s message to reach key target groups.
Arrangements for cross-promotions with the hospitality and travel industry enable your organization to benefit from higher visibility in the cultural tourism arena.
Your special events will stand out. Counsel includes creation of an event theme, advice on vendors (from caterers to florist to sound and lighting equipment) and guest invitations. Ultimtaely, we provide a social environment to entertain your audience, launch products, showcase services and increase popularity.